So I’ve been developing the Modern Trees a bit more (see back story) and continue to run into a problem, which is that I am trying to do everything myself. As I’m not a programmer/copywriter/salesman, I have to do things the slow, hard way – that is, until I take this more seriously and get some help. Anyway, I came up with a few “slogans” if you will, which generally I’m not a fan of, but I decided to try some out anyway and see how it paired up with the modern trees logo. Here are a few I came up with:
Some have a little humor, some do not. If you have a favorite or least-favorite, let me know. I was thinking of possibly cycling through some of them on the site, which still needs a bit of work.
On another note, I kept thinking of this idea and had to try it out. It’s not a sad attempt to get into the logo finals, I really was just curious to see how this would work. The idea of the “fraction” in this logo was interesting in context of the co-op. Being part of a whole; or half-way finished, or partially resolved – and still being free to show it. As Houston pointed out in one of his comments – that’s what makes this co-op great – freedom to share incomplete ideas, concepts, artworks, etc. and get feedback without the judgments of an audience perhaps expecting perfection or completeness. Plus the diversity of backgrounds and styles make for interesting “fractions.”