So I’ve been developing the Modern Trees a bit more (see back story) and continue to run into a problem, which is that I am trying to do everything myself. As I’m not a programmer/copywriter/salesman, I have to do things the slow, hard way – that is, until I take this more seriously and get some help. Anyway, I came up with a few “slogans” if you will, which generally I’m not a fan of, but I decided to try some out anyway and see how it paired up with the modern trees logo. Here are a few I came up with:
Some have a little humor, some do not. If you have a favorite or least-favorite, let me know. I was thinking of possibly cycling through some of them on the site, which still needs a bit of work.
On another note, I kept thinking of this idea and had to try it out. It’s not a sad attempt to get into the logo finals, I really was just curious to see how this would work. The idea of the “fraction” in this logo was interesting in context of the co-op. Being part of a whole; or half-way finished, or partially resolved – and still being free to show it. As Houston pointed out in one of his comments – that’s what makes this co-op great – freedom to share incomplete ideas, concepts, artworks, etc. and get feedback without the judgments of an audience perhaps expecting perfection or completeness. Plus the diversity of backgrounds and styles make for interesting “fractions.”
I like the humor in the “pedigrees of glory” but feel it would be lost on anyone who isn’t of the LDS faith. I like the one you have paired with the logo, but almost see the slogan reading more with “modern” vs with the entire logo. It may be just me, but that’s how I saw it’s relationship. I’m not a fan of repeating either name from the brand in the tagline, as it seems redundant. Have you thought of any that deal with making order out of family chaos? Playing up the organizing angle of chaotic family life in conjunction with the very modern looking logo…
Full disclosure, I’ve been keen on your logo from the beginning. I really like the additional explanation and background you’ve given to the concept. I like the idea of breaking the mark down even further to show just images above and below the horizontal. I think I like the second iteration best of the others (Atticus’ head / Beardface) because the size of the image doesn’t reach the same width as the horizontal line. On all the others it does, and loses a bit of its impact. I like how on the actual co-op logo the line extends beyond the letterforms & feel that should be reflected in the images as well. Makes it more dynamic.
Thanks for the feedback – I like your point about avoiding repetition.
And I agree about the length of the dividing line – it should be longer. Nice catch.
Moustashicus. Ha ha
While I’m not sure I understand (or notice?) the LDS connection, I think “pedigrees of glory” is funny and really catchy. That one gets my vote.
Hmmm. I agree that “for every generation” is the strongest in the list, but it does feel a bit generic to me. I actually like the playfulness of “proud to show your roots” more, but I am not sure it fits the personality of what I have seen so far. However, since the personality can be whatever you want it to be, that might be a moot point.
I talked it over with my writer wife and we both feel that there is nothing that really sticks out. I kind of love this sort of thing, though, so we will both give it some more thought and let you know if we think of anything (assuming you are interested, of course).
An the logo front, I would first like to say that I have no problem with sad attempts to get into the finals. I think the concept and execution (though I agree with Stephen’s comments) deserve to be there. The Moustachicus is truly inspiring. I am still drawn to John’s marks, but do you think the two concepts/styles are exclusive, or could we come up with a hybrid that wouldn’t feel like we forced it?
Thanks Micah, of course I would love any suggestions. Just an additional point: the thing I like about “for every generation” is that it speaks to bridging the gap of the “genealogy-is-only-for-grandmas” stereotype. Some trees are for babies/kids, some are for couples, and of course some are for grandma, with the style being more contemporary/modern (hopefully without ostracizing grandma).
As for the logo, I’m also a fan of the button, so in order to move things along, I say we call it! John, when you’re done changing that baby’s diaper, let’s see the button unfold!