In an effort to pretend like I’m a real adult, I decided to officially start my own company through which I will being doing all my freelance work and personal projects. The name is ‘the Hei Design Company.’ Obviously it’s a play off the phonetics of my last name, Heiselt. It’s a name I’ve been kicking around for years now and it’s fun to see it finally coming into fruition.
Now, the nice thing about being a designer is that you can do all your own identity work. The bad thing about being a designer with a bit of experience (and 3-4 portfolio sites) under your belt is you know that no matter what you do you are going to hate it within 6 month. Because of this my long term plan is to hire out the identity work. However, because I have not the funds I am stuck with plan B, which is to use an identity that I didn’t actually do and that I have a personal connection to.
My father, Preston Heiselt, a designer and very talented illustrator, died when I was only 4 years old. I have no direct memories of him, but because I followed in his footsteps I have become the recipient of numerous design and illustration books and magazines from the late ’60s and ’70s. On the inside cover of some of these publications is this stamp that my dad made.
Naturally, I have always loved it. So, when I got about making a mark for the Hei Design Company it seemed like a nice solution to use his mark. It doesn’t say all the things I want my identity to say and it isn’t exactly the style I would choose first, but it is nice to look at and I don’t see myself every growing to hate it. So, it will do wonderfully for now. And who knows? Maybe my work will evolve in a way that will make it perfect for me.
So, here is a business card I am going to have printed as soon as I can find a good pantone yellow.