I have an addition to the alphabeard / beardface project (Z!) that I will post soon, but in the meantime I just wanted to share a great thing that happened for my little shop the other day:
It was great exposure, our traffic increased sevenfold, and subsequent traffic has been great and diverse (via twitter, pinterest, designspiration, etc.) While the design of the product is in a decent place (though I’d like to add & refine some more), the design of the brand and customer experience is still lacking significantly. This exposure is motivating me to improve this somewhat dormant side project. Here is the bigcartel site: www.moderntrees.com and the Etsy shop
First, I’m interested in re-branding this. I’d like to redo the identity, and I’m considering updating the name. Something shorter would be nice. I’d be interested to hear initial thoughts on these two items as they exist currently, and maybe ideas/inspiration on where to take it next. I have some initial sketches/ideas, but not quite ready to share.
Second, I know the site, the process, the brand experience is lacking. I need help from a good developer…and money. So I’m tabling that part for now, but definitely thinking about it for the not-too-distant future.