the Hei Road

I've been getting way ahead of myself thinking about the future of my infant company. Currently I am just a guy with a couple of clients and an iOS app on the horizon. However, in time I would like to evolve the Hei Design Co. into something meatier. Eventually I want a team of around ...

The Hei Design Company: part 2

Preston Heiselt

I've been working a bit more on the Hei Design Company identity. This is a photo of my dad that I really love and I thought it would be just one more cool element to incorporate. Here is how the business card turned out. They are already sent to the printer so I hope you think ...

Inforgraphics of a 4 Year Old

There have been two events as a Designer/Father that have filled me with unspeakable joy and pride. 1. By the time my older son was two he could recognize and name an ampersand. 2. He started drawing info-graphics instead of pictures. I thought it would be fun to take a few of these and see what they would ...

A Question About Sound and Music

Hey Everyone, I am wondering if you all wouldn't mind taking a couple of minutes to help me do some research. I have started working with the guy who is going to do the sounds and music for my iOS game. It's been a very eye opening experience for me because I have found myself ...

the Hei Design Company

In an effort to pretend like I'm a real adult, I decided to officially start my own company through which I will being doing all my freelance work and personal projects. The name is 'the Hei Design Company.' Obviously it's a play off the phonetics of my last name, Heiselt. It's a name I've been ...

An Awesome Weekend

I spent the weekend with my brother down in Virginia working on my top secret project, which I will publicly declare is a mobile game for the iOS market. My brother is a web designer/developer with a ridiculously huge board game collection/obsession. Despite the fact that I find myself simultaneously working on 3 separate game ...

It’s Time for a Peep Show!

About 5 years ago or so my wife saw this cool competition that the Washington Post runs every year. We immediately stole the idea hand have hosted our own Peep Show every year since. My older offspring wanted to do a circus theme this year and we were happy to oblige. I'm including a panned out ...

Intro to Bingham Cyclery’s New Logo

I feel very unprepared this week. Nothing very interesting has happened with either the Loser Game or my secret project. In fact my mind has been so full thinking about tax laws, business fees, contracts and insurance that there has been very little design thought happening at all. So, in a hope to make next ...

the Loser Box

I focused on the packaging for the Loser Game this week. Originally I was just going to a simple slip box (similar to how a deck of poker cards would be packed). It's cheap and fairly straight forward. However, the more I thought, the more I realized that I might as well go all out ...

Post #200 = New Co-opian Challenge!

Wow, it sure didn't take us very long since 100, but here we are at 200! So, to celebrate this wonderful occasion I am issuing another challenge. This one is pretty straight forward. For the month of March everyone is invited to come up with a project that involves Bicycles in some form or another. Also, ...